News from Under Armour
by
Jess
- Wednesday, May 07, 2008
Here's a quick tid-bit about my favorite sports apparel brand.
At a meeting yesterday, Under Armour said it has a prototype for a new running sneaker. I mean this isn't news exactly, I'd read before that some running groups in the Baltimore area were getting to test it out.
What is kind of newsy is that after the very successful launch of its cross-trainer over the weekend, Kevin Plank, a Maryland alum and CEO of Under Armour, said he eventually expects shoes sales to exceed apparel sales.
As a runner who has already found shoes that work for me, I don't really see myself switching brands just because the new shoes bear the UA name unless the shoe is super fabulous and far out performs my Mizunos.
I don't know. What do you guys think?
At a meeting yesterday, Under Armour said it has a prototype for a new running sneaker. I mean this isn't news exactly, I'd read before that some running groups in the Baltimore area were getting to test it out.
What is kind of newsy is that after the very successful launch of its cross-trainer over the weekend, Kevin Plank, a Maryland alum and CEO of Under Armour, said he eventually expects shoes sales to exceed apparel sales.
As a runner who has already found shoes that work for me, I don't really see myself switching brands just because the new shoes bear the UA name unless the shoe is super fabulous and far out performs my Mizunos.
I don't know. What do you guys think?
