New running shoes (from Under Armour)

by - Friday, May 30, 2008

Under Armour's going to release its running shoes in the beginning of 2009. I'm kind of pumped to see what they look like.

I like my homeboy (MD alumn and CEO of my fave running apparel company ever) Kevin Plank's quote in response to this:

One analyst questioned how Under Armour was going to win over customers who were loyal to other brands.

Running shoes are the second-largest category of athletic shoes, with $4 billion in sales, according to SportsOneSource.

Plank said they would target a consumer who doesn't necessarily have an allegiance to a particular brand. He also said they would target athletes who run as part of their training. He noted that running apparel is one of the company's best-performing categories and that they would promote the shoe's technology.

"Our goal is not for people to trade one shoe for another," Plank said. "We believe we have a better shoe."

Interesting, interesting.

P.S. Peeps, please check out my post below and leave me some advice on bikes. I know next to nothing and could use all the advice I can get!

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  1. Hmmmmm it would take a hell of a lot to get me outta my Nikes.

  2. Well, if you know "next to nothing" about bikes, I must be the person next to you, because I know nothing. Sorry.

  3. HI Jess

    I will be honest with you about the whole bike thing and admit that I know nothing. But I does at least look fast if that counts for anything. I ad not heard thaat Under Armour was going to release new shoes, but now I know. I have been totally loyal to Asics, but I am starting to think that it might be time to try something different.

    Sorry to hear that the knee is acting up, but you are doing the right thing in giving it time to get better.

  4. I am curious about the shoes as well!

  5. Sounds interesting! Can't wait to see what they come up with!

  6. i think if they make a good shoe then they won't have to worry about sales or new customers. word will spread and people will try it -- especially with the amazing network of running bloggers. and if they don't make a good shoe, well...